Platinum
past, Residential

Client

Salvo Property Group



Art Direction
Brand Development
Copywriting
Database Marketing
Design
Direct Marketing
Film Production
Point of Sale
Press, Online and Outdoor Advertising
Production
Strategy
Web Development

An exhibition of style, class and high-end fashion designed to perfection.

Platinum is one of Southbank’s tallest buildings and Salvo Property Group’s most ambitious project to date.

Positioned for a well-defined audience, Platinum’s aspirational concept of ‘live exquisitely’ underpins Platinum’s luxurious difference and appeal.

Extension delivered strategic direction and a collection of work that included the Platinum short film and a stunning display suite where visitors taste the lifestyle on offer.

The launch of the aspirational campaign was met with an exceptional response with Platinum selling out months prior to construction.