Parade
past

Client

Merri Merri Developments



Advertising
Art Direction
Brand Development
Copywriting
Database Marketing
Design
Direct Marketing
Point of Sale
Signage
Web Development

We created a definitive brand that genuinely connects with Northcote’s rather unique community.

Deliberately different, Parade interacts with the audience, captures attention and connects with the spirit of Northcote.

The formula captured elements of the neighbourhood in a distinct, surprising manner.

Reflecting the strength of the strategy, enquiries for Parade were in excess of 700 prior to launch and it continued to collect about 100 per week during the campaign.