An exhibition of style, class and high-end fashion designed to perfection.
Platinum is one of Southbank’s tallest buildings and Salvo Property Group’s most ambitious project to date.
Positioned for a well-defined audience, Platinum’s aspirational concept of ‘live exquisitely’ underpins Platinum’s luxurious difference and appeal.
Extension delivered strategic direction and a collection of work that included the Platinum short film and a stunning display suite where visitors taste the lifestyle on offer.
The launch of the aspirational campaign was met with an exceptional response with Platinum selling out months prior to construction.
Make the Numbers Work for Your Business.
Reaching towards the sky, 600 Bourke Place stands out at 51 stories high and it required a leasing campaign to attract fresh tenants.
An innovative brand, luxurious marketing collateral and a pop-art colour palette ensured the perfect combination of premium and personality.
The result, a cutting-edge campaign that confidently took Bourke Place higher than its 51 floors, engaging potential tenants and positioning the ubiquitous tower as the new generation workplace.
A highly desirable Collins St location surrounded by connectivity – a connection of people, places, transport, business, entertainment – a destination for the forward thinking.
567 Collins Street will be an iconic contribution to the Melbourne CBD and reflects Leighton Property’s philosophy for leading design.
Strategically positioned as the new focal point for Melbourne, tactics and branding were developed to support the approach. Consequently we created dynamic design elements and infographics to talk the language of business tenants seeking to make a stamp within their industry.
567 is a strategically progressive brand that connects with its audience.
Where Modern Living Blossoms.
Situated in lush, leafy Ivanhoe just 12km from the city lies The Orchard; the latest development by Naser Group.
The Orchard features 39 stunning apartments in a boutique building of just four levels, combining natural textures and finishes– a homage to Ivanhoe’s past.
Natural beauty was the essence of the design philosophy and was seamlessly integrated throughout all aspects of the project from collateral right through to the apartment interiors.
Launching in 2015, the strength of the unique branding was evident with the project already 50 percent sold.
In tune with Melbourne’s Heartbeat.
Deep in the heart of Melbourne’s most iconic suburb, Queens Carlton is the latest in luxurious living spaces by Landis Property.
Next door lies the famed Lygon Street, surrounded by leafy local gardens and only a stroll from the laneway’s of the CBD.
A combination of 1 and 2 bedroom apartments, Queen’s Carlton offers an innovative and fresh perspective on the surrounding architecture.
An expression of the local community, You and I belongs to Collingwood.
You and I is the vision of ICD Property, Orbit Architecture and Carr Design.
Surrounded by a local artistic community, You and I is tailored to belong. The strategy preserves the local ethos to connect with the buyer and deliver a building that is like a new member of the family.
Employing street-level communication and a unique tone of voice in the heart of Collingwood, You and I created cut-through to deliver a thriving project.
An Icon Arrives.
171 Collins Street is Melbourne’s first Premium Grade building developed by Charter Hall and Cbus Property. Located at the Paris end of Collins Street, amongst popular dining, retail and hotels, it offers a unique position for commercial tenants.
As you enter the building you are surrounded by a nine storey faceted glass atrium and travertine stone walls – a truly impressive entry.
171 boasts a comprehensive amenities offering including a VIP Concierge Service, secure car parking and premium end of trip facilities.
We created a definitive brand that genuinely connects with Northcote’s rather unique community.
Deliberately different, Parade interacts with the audience, captures attention and connects with the spirit of Northcote.
The formula captured elements of the neighbourhood in a distinct, surprising manner.
Reflecting the strength of the strategy, enquiries for Parade were in excess of 700 prior to launch and it continued to collect about 100 per week during the campaign.
A genuine offering evoking confidence, excellence and pride of place.
By Grange Development Group, Albert is a sophisticated and quality development in Brunswick East with large park front apartments.
Sitting in a superior location in a quiet street and offering great value, Albert’s deliberate no nonsense approach was supported by a fully integrated marketing campaign across multiple mediums.
In a highly competitive area, Albert’s authentic methodology was a breath of fresh air and delivered excellent results with over 65% of stage 1 sold within three months.
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