Designed by Bruce Henderson Architects, every detail of the interior and exterior of these bespoke townhouses was carefully curated to bring an unsurpassed level of luxury to a new Brighton landmark.
Extension Co took the same approach to the marketing materials. Carefully crafting each item, from the custom logo to the still-life photography, the handwritten stationary and styled display suite, all for a discerning audience. The result was a stunning collection that reflected the unique and limited offering in a sought-after beachside suburb.
Architecture and Interiors by ADDArc the design intent capitalised on the long and narrow block of land by offering full floor apartments with city views.
With its unique location in a quiet enclave but within the city, we proposed a campaign that played on the idea of city lights: showcasing the lifestyle benefits of the area throughout the day.
The exclusive offering and high attention to detail inspired the marketing collateral for 100 Bouverie, the crafted marketing materials a nod to the literary influences of the area.
The Princeton brings gracious indoor and outdoor living within strolling distance of the best of McKinnon.
With mature and semi-mature landscaping as a feature, Extension proposed a marketing campaign that drew on McKinnon’s history as a market garden suburb.
240 Apartments in Brunswick designed by Rothe Lowman featuring ground floor retail, internal rain garden, car park core and rooftop garden this project required a unique and clever creative campaign to highlight all the hidden amenities.
Extension Co was inspired by the linear architecture of the building and subtle gold highlights to create a campaign that would bring a new level of sophistication to the area.
This elevated approach across product, design, and communication cut through the saturated market to reach a design-savvy target audience looking for an inner-city apartment at an affordable price.
Architectural distinction that epitomises sophisticated urban living.
With unique fluted details both inside and out, the campaign for 11 Bent Street focused on the architectural features championed by Hayball Architects. The bold, linear designs and copper details made a strong impact on a competitive market.
Walking distance to Bentleigh Station, a gentrifying retail precinct along Centre Road, and proximity to the beach all positioned this development as a desirable location for both owner-occupiers and those looking to invest.
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