Bourke Place
Leasing Campaign, past

Client

AMP Capital, Brookfield



Art Direction
Brand Development
Copywriting
Design
Film Production
On Floor Marketing
Production
Signage
Web Development

Make the Numbers Work for Your Business.

Reaching towards the sky, 600 Bourke Place stands out at 51 stories high and it required a leasing campaign to attract fresh tenants.

An innovative brand, luxurious marketing collateral and a pop-art colour palette ensured the perfect combination of premium and personality.

The result, a cutting-edge campaign that confidently took Bourke Place higher than its 51 floors, engaging potential tenants and positioning the ubiquitous tower as the new generation workplace.