288 Albert
Featured, Residential

Client

CBD Development Group



Advertising
Brand Development
Copywriting
Design
Direct Marketing
Display suite
Production
Signage
Web Development

240 Apartments in Brunswick designed by Rothe Lowman featuring ground floor retail, internal rain garden, car park core and rooftop garden this project required a unique and clever creative campaign to highlight all the hidden amenities.

Extension Co was inspired  by the linear architecture of the building and subtle gold highlights to create a campaign that would bring a new level of sophistication to the area.

This elevated approach across product, design, and communication cut through the saturated market to reach a design-savvy target audience looking for an inner-city apartment at an affordable price.